Brand Mktg Manager in Ronkonkoma, NY at The Bountiful Company

Date Posted: 3/16/2021

Job Snapshot

Job Description



Company Description

The Nature’s Bounty Co. is now The Bountiful Company!

The Bountiful Company is a global leader in health and wellness, living at the intersection of science and nature. As a manufacturer, marketer and seller of vitamins, minerals, herbals, supplements, protein bars and powders, we are focused on enhancing the health and wellness of people’s lives. The brands of The Bountiful Company are some of the most trusted in the world including Nature's Bounty®, Solgar®, Pure Protein®, Osteo Bi-Flex®, Puritan’s Pride®, Sundown®, Body Fortress®, MET-Rx®, Ester-C® and Dr.Organic®.

Inclusion and Diversity in the workplace matters at The Bountiful Company.  This includes being focused on retaining and recruiting a diverse workforce and building a culture of inclusivity.  Our goal is to create a place where people feel respected, valued and able to bring their authentic selves to work each day. 

Did we mention that we also offer excellent benefits, competitive compensation and a progressive, healthy company culture? If you’ve ever spent your workdays watching the clock, you know how important a positive work environment is for a person’s well-being. The Bountiful Company is committed to supporting wellness in all forms. And when it comes to wellness, nature is a pretty good place to start.



Job Description

The Bountiful Co.’s Innovation Team is searching for a self-motivated, experienced Brand Marketer with expertise in developing and marketing CPG brands.  The right candidate will also be passionate about health and wellness and will want to use that passion every day building brands for The Bountiful Co. The Brand Marketing Manager is a true brand management position at a high growth, private equity backed category leading company.  

This poised, dynamic manager will lead and deliver the innovation strategy for the Nature’s Bounty brand by building white space opportunities and by capturing channel and customer priorities in North America. This role will partner with cross functional teams to define and execute all elements of our innovation platforms from concept to commercialization.

Additional responsibilities include:

  • Lead opportunity development and long-term strategic innovation planning, aligning with Nature’s Bounty Brand Positioning and Consumer Proposition.
  • Partner with consumer insights team to identify category trends and consumer unmet needs. Develop learning plans that move ideas from opportunity sizing through consumer validation.
  • Lead new products through stage gate process from concept through commercialization including product design and packaging.
  • Partner with Sales Strategy to develop distribution targets and strong sell-in tools, including presentations and support to achieve retailer commitment.
  • Co-lead launch plans with base business marketing team with specific marketing plan activities including media planning and creative execution, consumer promotion, shopper marketing, sampling, and displays.

Job Requirements

  • 5 + years of Brand Management / New Product Innovation experience building brands and driving the business including financial management and P&L management.
  • Ideal candidate will be a classically trained innovation marketer with a proven success in consumer packaged goods innovation.
  • Strong cross-functional collaboration and leadership through product development and commercialization.
  • Proven ability to analyze the business and develop strategies and marketing programs that have driven business results.
  • Passion for the health and wellness space.
  • Brand Planning; from key issue analysis, to strategic imperatives, to tactical planning
  • Consumer Understanding (positioning, insights)
  • Oral and Written Communication Skills; ease presenting ideas & recommendations to senior leadership
  • Analytic Thinking, Strategic Thinking, Project Management
  • Financial Planning, P&L management
  • Creative Thinking, Problem Solving
  • Ability to manage agency relationships, write a brief, provide creative direction and feedback
  • Team Leadership, build cross-functional alignment
  • Superior written and communication skills
  • Professional maturity.
  • Bachelor's Degree is required; MBA preferred.

The Bountiful Company is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

The Bountiful Company offers a competitive salary and a comprehensive benefits package, which includes health and dental plans, voluntary short-term and long-term disability, life insurance, flexible spending accounts, 401(k), tuition reimbursement, generous associate discounts and more!

Please contact Human Resources at 631-244-2120 if you should need a reasonable accommodation to submit your information for our online job postings.



Ref # POS000005525